An AI prospecting agent that outreaches in each rep's own voice.
A HubSpot Breeze agent built for IXT, a Norwegian IoT and SIM connectivity operator. It researches every contact, drafts a personalised email in the rep's name and language, and never sends without approval.
The effort was real. The system was not.
Prospecting ran on personal spreadsheets and one-off emails. Reps sent generic messages one by one from their own lists, reply rates were low, and leadership had no visibility into what was going out or working.
Repetitive sends carried spam-flag risk, and warm leads, including quote-holders, were going dormant while nobody chased them. One rep alone had 84 unchased quotes.
A Breeze agent, configured per rep.
A HubSpot Breeze AI prospecting agent, configured per rep and rolled out one rep at a time inside IXT's existing Sales Hub Pro.
- Per-contact research. Across the company site, news, LinkedIn and CRM history, so every draft opens with something real.
- A draft in the rep's own voice. In their name and language, so it reads like the rep wrote it. Multilingual across 5 languages.
- Human in the loop. Nothing sends without the rep approving it in a review queue.
- Separate agents, one dashboard. Cold outreach, warm website leads and follow-ups, with an outreach performance dashboard and a Sales Enablement attribution category so leadership can finally see what is happening.
One rep had 84 unchased quotes sitting dormant. They enrolled the lot, and the agent chased every quote expiring within 30 days, personalised, in their own voice, all queued for approval. Effort that had been impossible by hand became a single afternoon of review.
Profile. Enrol. Approve.
Profile the rep
Set up the agent to write in the rep's voice, for what they sell and how they sell it.
Enrol a list
Dormant quote-holders, website leads or target accounts, straight from a HubSpot list.
Research and draft
The agent researches each contact and queues a personalised email per person.
Review and send
The rep approves every send. Opens, clicks and replies tracked in HubSpot.
The real outreach performance, straight from the dashboard.
Straight from HubSpot: a 10.29% response rate across 324 agent emails, around 108 per rep, and 9.5 leads engaged per rep.
Sceptical reps now want more of it.
New-name logos were won. Reps who started sceptical are now asking to expand the agent into account-based marketing, and warm leads that used to go dormant are getting chased inside days, not never.
The effort was always there. Now there is a system behind it, and leadership can see it working.
If your reps are sending generic emails from spreadsheets, this gives every rep personalised outreach at scale.
Talk to Rikki or Emma about building a HubSpot Breeze prospecting agent on your portal, with your reps still in control.
Speak to us →