Case study · Telecoms
IXT

An embedded growth team, building tools inside HubSpot.

Sharper messaging, interactive lead tools and a custom CRM architecture for IXT, a global IoT and SIM connectivity operator, delivered as an extension of their own team across global markets.

3
product lines re-messaged
2G to 5G
live coverage map, plus LPWAN, NB-IoT and eSIM
1
SIM pricing calculator generating leads
Sector
IoT and SIM connectivity
Engagement
Embedded growth team, ongoing
Platform
HubSpot CMS and CRM
Work
Messaging, CMS tools, CRM objects, campaigns
The situation

Not an agency at arm's length, an extension of the team.

IXT needed more than a standard agency arrangement. They needed real flexibility, genuine technical depth in CRM architecture and custom CMS features, and speed and clarity in how their products were messaged and campaigns were delivered.

Off-the-shelf agency scopes didn't fit a business selling connectivity across CMP, Data Pool SIMs and Global eSIM. They wanted people working inside HubSpot with them, not a supplier passing work back and forth.

Tools that generate leads, not just a brochure site.

What we did

Strategy, build and campaigns, in one team.

Depth most agencies won't attempt in HubSpot CMS.

01 · Position
Refined core messaging

Clear messaging pillars across the three product lines: CMP, Data Pool SIMs and Global eSIM.

02 · Build
Interactive CMS tools

A coverage map showing 2G to 5G, LPWAN, NB-IoT and eSIM, and a SIM pricing calculator built with HubSpot logic to generate leads, not just answer a question.

03 · Connect
Custom CRM objects

SIM types and inventory modelled inside the portal, with smart forms on high-performing landing pages, plus an illustration library, icon set and animated brand explainer.

04 · Enable
Campaigns and technical SEO

LinkedIn Ads and search across European markets, a technical SEO audit and fixes, and FAQ modules with FAQPage schema markup.

An IXT connectivity SIM product render
Built into HubSpot CMS
3
product lines, one clear message each

Connectivity that spans CMP, Data Pool SIMs and Global eSIM, now with the tools and the messaging to sell it.

The results.

3

product lines re-messaged: CMP, Data Pool SIMs and Global eSIM.

2G to 5G

live coverage map spanning LPWAN, NB-IoT and eSIM.

1

SIM pricing calculator, generating leads inside HubSpot.

Ongoing

embedded partnership across global campaigns.

“Partnering with Imagine Growth has been transformative. Having them as an extension of our team has given us the confidence to execute our marketing vision effectively.”
Ingunn Bjøru
Ingunn BjøruCMO, IXT
The work

A campaign engine, made tangible.

More from IXT: the prospecting agent and the Super Agent.

IXT Zero Trust SIM campaign creative
The Zero Trust SIM campaign, one of the global campaigns run as an embedded team.
IXT branded illustration and character work
Part of the illustration library and brand system built alongside the CMS.

HubSpot CMS holding you back from the tools you want?

We can build them. Talk to Rikki or Mark about an embedded team that builds real tools inside your HubSpot, and we'll tell you what's worth building first.

Rikki Lear
Rikki LearCommercial Director