The headline numbers, before you open the guide.
The guide adds scope, inclusions and what moves each price.
$3,250
€2,900 /mo
Nobody enjoys the pricing conversation on call three.
You have a budget. We have a rate we can do good work at. If those two things don't meet, finding out in week three wastes both of us a fortnight.
So the guide gives you enough to work out whether we're in range before you book anything, and enough detail to compare us honestly against anyone else you're talking to.
If we're too expensive for where you are, the guide will tell you that, and we'd rather it did.
Would rather just talk?
Thirty minutes with Rikki. You do most of the talking, and you'll get a straight answer on cost in the call rather than in a follow-up.