Every channel is amplifying a message nobody agreed.
If the website says one thing, the sales deck says another and the founder says a third, no amount of spend fixes it.
Positioning is the work most companies skip because it feels soft. It's the work that makes everything after it cheaper: better-fit leads, shorter sales cycles, content that writes itself because everyone knows what you're for.
Five things, written down and signed off.
Everything after this is built on it.
Working sessions with your leadership and sales team, using proven positioning frameworks rather than a template.
What buyers would do instead of you, what you do differently and who cares most, written down and signed off.
An ICP with scoring criteria you can use in HubSpot, so fit is measured rather than argued about.
How your buyers actually find, compare and choose, so the channels meet them where they look.
The channels, the messages and the numbers each one is expected to move.
Four steps, from interviews to handover.
Short, structured and finished.
We talk to your customers, your sales team and your leadership, and look at the market you compete in.
Leadership and sales in the room, working through the positioning until it holds up.
The positioning document and the ideal customer profile, written up and agreed.
The plan for each channel, handed over to your team or into our demand work.
A sixty-year-old print business created its first cohesive positioning document, then won 121 new customers on the back of it.
A fixed price after a short discovery, quoted in your currency.
Honest about fit.
“Working with Rikki and Emma at Imagine Growth has been a game-changer for us at B&B Press. We've created, for the first time, a truly cohesive and comprehensive positioning document. This foundation has aligned our messaging and purpose across the business.”
Agree what you're for. Then spend.
Book a call. We'll ask you to explain what you do in one sentence, and go from there.
