Activity is easy. Demand is the hard part.
Content gets published, ads get clicks, LinkedIn gets posts, and the sales team still says marketing sends them nothing useful.
The gap is nearly always upstream: positioning nobody agreed, an ICP nobody wrote down, and channels run in isolation from the CRM that should be measuring them.
We start with the positioning, then build the demand engine on top of it, wired into HubSpot from day one.
The message first, then the channels that carry it.
Four services. Most clients start with positioning.
The message, the ICP and the plan, agreed by sales, marketing and leadership before a penny goes on channels.
SEO, content, email, social and ABM that create pipeline, not reach, with every lead tracked in HubSpot from first touch to closed won.
Get cited when buyers ask ChatGPT, Gemini, Perplexity and Google AI who to consider, and track it back to pipeline.
Google, LinkedIn and Meta run for qualified pipeline, with real attribution in HubSpot and budget moved to what converts.
Marketing, answered straight.
Marketing here means pipeline, not activity. We get the positioning right first, then run the channels that create demand, all wired into HubSpot so you can see what turned into revenue.
Where do you start, positioning or campaigns?
Positioning. We agree the message, the ICP and the plan with sales, marketing and leadership before any money goes on channels. Campaigns built on vague positioning just spend faster.
How is this different from a normal marketing agency?
Everything is wired into HubSpot from day one and measured in pipeline and revenue, not clicks. And the senior people who scoped the work do the work, with no juniors and no account manager in between.
What does it cost?
Positioning and paid media are priced after a short discovery. AI search visibility starts at £3,000 to set up. Demand generation runs inside the Growth Partnership, from £4,000 a month, with media billed separately and never marked up.
What is AI search visibility?
Getting cited when buyers ask ChatGPT, Gemini, Perplexity and Google AI who to consider, then tracking it back to pipeline. It is the job SEO used to do, for the places people now ask first.
Do we need to be on HubSpot to work with you?
For demand generation, yes, because that is where we track every lead from first touch to closed won. If you are not set up yet, we sort the HubSpot side first.
What results have you actually got?
121 new customers for B&B Press, 10x monthly revenue in twelve months for Profoundly, and roughly 3x turnover in a year for D Blackburn Contractors.
Proof, with names on it.
“Working with Rikki and Emma at Imagine Growth has been a game-changer for us at B&B Press.”
“I've gone from nothing to over 3,000 contacts on the system, the phone hasn't stopped, and my turnover has roughly tripled in a year. It's like having a full marketing department without carrying one.”
“It's great to work with an agency that really feels like an extension of your team, experts in HubSpot and so much more.”
Demand you can trace to revenue.
Book thirty minutes with Rikki. Bring your pipeline numbers and we'll tell you where the gap is.
