The effort was real. The system wasn't.
Prospecting ran on personal spreadsheets and one-off emails. Reps sent generic messages one by one from their own lists, reply rates were low, and leadership had no visibility into what was going out or what was working.
Repetitive sends carried spam-flag risk, and warm leads, including quote-holders, were going dormant while nobody chased them. One rep alone had 84 unchased quotes.
Nothing sends without a person approving it.
A Breeze agent, configured per rep.
Rolled out one rep at a time inside IXT's existing Sales Hub Pro.
Set up the agent to write in the rep's voice and language, for what they sell and how they sell it. Multilingual across five languages.
Dormant quote-holders, website leads or target accounts, straight from a HubSpot list. Separate agents for cold outreach, warm website leads and follow-ups.
The agent researches each contact across their site, news, LinkedIn and CRM history, and queues a personalised email that opens with something real.
The rep approves every send in a review queue. Opens, clicks and replies tracked in an outreach dashboard, with a sales enablement attribution category for leadership.
The results.
response rate across the rollout.
emails sent, around 108 per rep.
leads engaged per rep.
to first outreach, where leads used to sit untouched.
84 dormant quotes, one afternoon of review.
One rep had 84 unchased quotes sitting dormant. They enrolled the lot, and the agent chased every quote expiring within 30 days, personalised, in their own voice, all queued for approval. Effort that had been impossible by hand became a single afternoon of review.
The real outreach performance, straight from the dashboard.
Sceptical reps now want more of it.
Reps sending generic emails from spreadsheets?
This gives every rep personalised outreach at scale, with them still in control. Talk to Rikki about a Breeze prospecting agent on your HubSpot, and we'll tell you whether it's the right tool.
