An embedded growth team, building tools inside HubSpot.
Sharper messaging, interactive lead tools and a custom CRM architecture for IXT, a global IoT and SIM connectivity operator, delivered as an extension of their own team across global markets.
Not an agency at arm's length, an extension of the team.
IXT needed more than a standard agency arrangement. They needed real flexibility, genuine technical depth in CRM architecture and custom CMS features, and speed and clarity in how their products were messaged and campaigns were delivered.
Off-the-shelf agency scopes did not fit a business selling connectivity across CMP, Data Pool SIMs and Global eSIM. They wanted an extension of their own team, working inside HubSpot with them, not a supplier passing work back and forth.
Interactive tools, wired into HubSpot CMS.
We worked as an embedded growth team across strategy, build and campaigns, with the technical HubSpot CMS depth to build tools that actually generate leads, not just a brochure site.
Depth most agencies will not attempt in HubSpot CMS.
- Refined core messaging. Clear messaging pillars across the product lines, CMP, Data Pool SIMs and Global eSIM.
- An interactive coverage map. Built into HubSpot CMS, showing 2G to 5G, LPWAN, NB-IoT and eSIM coverage.
- A SIM pricing calculator. Built with HubSpot logic to generate leads, not just answer a question.
- Custom HubSpot CRM objects. Modelling SIM types and inventory management inside the portal.
- High-performing landing pages. With HubSpot smart forms, plus an illustration library, icon set and an animated brand explainer video.
- Campaigns and technical SEO. LinkedIn Ads and search across European markets, a technical SEO audit and fixes, plus FAQ modules with FAQPage schema markup.
A campaign engine, made tangible.
If HubSpot CMS is holding you back from the tools you actually want to build, we can build them.
Talk to Rikki or Emma about an embedded growth team that builds real tools inside your HubSpot.
Speak to us →