A confusing site that couldn't earn trust.
The old site was losing ground on every measure that mattered: a 76% drop in monthly users, an average session of 59 seconds, fewer than two conversions a month (and low quality at that), an authority score of 9 with only 17 backlinks, and mobile speed scores below 60.
Underneath the numbers was a confusing structure, weak messaging and unclear paths through the site for different buyers. Visitors couldn’t quickly tell what to do, or why to trust them.
When someone has a flood, a fire or water damage, they need to know in seconds that they're in safe hands.
A complete rebuild around how five audiences actually buy.
Audit first, so we fixed the right things.
A full website audit and competitor benchmarking, so the rebuild fixed the right things.
Buyer path mapping for five segments: homeowners, landlords, insurers, brokers and surveyors.
SEO keyword research and a meta mapping strategy, plus trust-led messaging and design.
Modular, scalable templates, with the blog and client stories set up for ongoing content.
Post-launch QA, redirects, on-page SEO and CMS training, so the team can run it themselves.
More conversions, from genuinely qualified prospects, on a fast, modular HubSpot CMS the team owns.
The results.
uplift in engagement after launch.
audiences with their own clear buyer path.
foundations rebuilt for the long term, built to compound.
a scalable HubSpot CMS the team runs themselves.
When a flood, fire or leak turns a home upside down.
Website losing users and invisible in search?
A rebuild fixes the foundations. Talk to Rikki about a HubSpot CMS site built to be found, trusted and converted.
