A great team, a good name, and half the leads going unanswered.
D Blackburn Contractors is an established building, roofing, plumbing and landscaping firm in Lancashire, run by its owner, Dan Blackburn: 25+ years in, a 30+ strong in-house team, serving clients within 30 miles of Clitheroe. The work was good and the reputation was there. What wasn’t there was anything underneath it: two websites that did nothing, no CRM, and no idea where the work was actually coming from.
Dan was flat out on site, which is where a contractor should be. The cost was that half the leads sat unanswered, and nobody could say which enquiries had come in, from where, or what happened to them.
The demand was there. Nothing was catching it.
This is Dan's real HubSpot portal.
Contacts, enquiries and deals won since we started, against the year before. No mock-ups, straight from HubSpot.
One site, built to turn visits into enquiries.
The two old websites merged into one HubSpot CMS site, with a quote request and an instant pricing guide a click away on every page.
We built the lot, and we run it for him.
System first, then the demand engine, then making sure every enquiry gets answered.
The two dead websites merged into one HubSpot CMS site, built to turn visits into enquiries.
HubSpot set up from an empty CRM, so every contact, enquiry and deal is tracked back to where it came from.
47 email campaigns and 15 articles, written and sent for him, month after month.
Facebook, Instagram, Google and LinkedIn campaigns, with automated follow-up on every lead.
We helped Dan get someone in to answer every enquiry within a day, so no lead sits waiting while he's on site.
Every one captured in HubSpot and followed up, from a starting point of no CRM at all.
The results.
turnover in a year, in Dan’s words.
contacts in 16 months, from an empty CRM.
enquiries in 16 months, every one tracked to source.
deals won in 16 months.
“When I met Mark I had a great team and a good name, but two websites that did nothing, no system, and no idea where my work was really coming from. Half my leads were sitting unanswered because I was flat out on site. They built the lot and they run it for me, and they helped me get someone in to answer every enquiry within a day. I've gone from nothing to over 3,000 contacts on the system, the phone hasn't stopped, and my turnover has roughly tripled in a year. It's like having a full marketing department without carrying one. The best decisions I've made for my business.”
Busy on the tools and losing leads?
That's where Dan was. Thirty minutes and we'll tell you where your enquiries are leaking and what we'd fix first.
