The tools were working against each other.
Stories Flooring ran a fragmented stack across Shopify, Klaviyo, Mailchimp and Gorgias. Customer data, marketing activity, sales follow-up and service queries all lived in different systems.
The result was operational drag, duplicated effort across tools and, worse, no clear answers. The team couldn’t easily see a customer’s lifecycle, their history or the right next step, because no single system held the whole story.
Flooring is a considered purchase. The follow-up has to be joined up.
One connected HubSpot revenue system, with Shopify kept in place.
Four disconnected tools became one system, owned by the team.
Custom properties and sales pipelines that reflect how the business actually sells.
Replacing Klaviyo and Mailchimp: email automation, segmentation and landing pages in one place.
Replacing Gorgias: ticket pipelines, live chat and support automation, joined to the same record.
Ecommerce transactions kept intact, with order-to-deal cloning for visibility.
Dashboards across marketing, sales and service, plus training and go-live support so the system is theirs.
Klaviyo, Mailchimp and Gorgias consolidated into HubSpot. Shopify integrated rather than replaced, so the store keeps running while the customer record comes together.
What changed for the team.
connected system: three tools consolidated into HubSpot, Shopify kept where it belongs.
view of the customer: lifecycle, history and next step in one place.
Hubs reporting, so decisions run on real numbers, not guesswork.
tool-switching and duplicated work across marketing, sales and service.
Customer data split across four tools?
One connected HubSpot system gives you back the full picture. Talk to Rikki about consolidating a scattered stack into one system your team can run.
